Neither of these arguments carry any weight in this context when you compare it to what certain tenants have had to endure.  

I haven’t tried any of the more costly and curiosity peaking items like a branded pen (refrigerator magnet – whatever) in an envelope.I set up numerous criteria prior to downloading lists and  with EXCEL focus/target my marketing (not necessarily in prioritizing sort/elimination order): Home with median price range (~+/- 1 stdev),DOM (MT & LMT)evaluate %equity (much of the data sketchy for 2nd liens)evaluate $/sqft (most data sketchy sqft)Zestimate,Target "B" areas,weighting and distinguishing between key words in remarks for distinguishing between motivated buyers in distressed or good/ARV properties,days to auction (don't even try if < 10 days - might consider working with someone that has expereice in solving that issue expediently),eliminate ARM mortgageseliminate banking institutionsremoving returned mail from lists ...

If you find a high quality PM, they'll be worth their weight in gold and can truly make your investment passive. 

I'd recommend at least a $250 non refundable pet deposit, depending on the size of the unit you might consider a weight restriction, I don't have one but sometimes they make sense. 

The question is—do you have enough weight in your money-raising capacity so the Sponsor would agree to provide you with all that?

For example:  Reviews are weighted the most by the algorithm. 

Not even the 80/20 rule with realtors, more like the 97/3 rule in my experience.A good realtor, better yet a good realtor that is also a good RE investor, is worth their weight in gold.

The 8 to 10% is worth its weight in gold. 

They clearly put too much weight on them and they ripped away from the wall.

I have talked with several brokers who have explained that road access, water access, well depth requirements, building laws exc. influence value the most but I am having a harder time ascribing weights to these variables.