Body language, facial features, & tone of voice will help get a sense of what the person you're talking to is really feeling. 

We use the vanity number logo in the return address on our post cards but still use local numbers in the body/message.

@Brent Coombs  it absolutely goes to intent and business practice's and a body of work.If someone is doing unlicesend activity the regulators are going to look for how many, how often, advertising to the public,, etc etc... they call it a Scheme 

The body of the ad states they have an assignable contract they want to sell.

Yes I would definitely recommend you include a picture or two of the exterior of the property within the body of the letter.

I'm also forever indebted to all of those that have answered the questions that I have had and questions others have already inquired about that were on my mind.In a world sometimes filled with schemes, greed, bad contractors, and "gurus", the biggerpockets community shows in my mind that individual RE investors from all walks of life have truly found a place where they can congregate, learn, teach, and grow from one another as one collective body of people- all for FREE!

No winner, they all sucked e.g. misspelled owner name, address, misspelling in the body of the letter, contradictions.

If I recall correctly, I sent them 9 different letters in sequence, each letter having a different theme, appeal, USP, headline, body copy and P.S.

It's because of the higher percentage of short haul, domestic flights as opposed to wide body, long haul international flights from other hub/gateway airports.

these areas of Ohio simply have been bleeding with folks leaving the state over time and more homes than bodies to put in them.