Again, the BiggerPockets store has some books for this or you can learn by watching podcasts, reading blogs, and interacting on the forum.

When traffic/prospects become leads, by filling in your form, your website CONVERTED that perosn into a lead.Engagement is, as the word implies. it is interaction with the website.Clicking on na button, scrolling down, watchign a video, time on page, any action performed on a website is engagement (including a conversion).Conversions is a subset of engagement.But engagement doesn't imply conversions.Now to explain it visually, consider this.How many of you go to Weather.com to check the weather?

The reason I started to focus on single family homes when I started 15 years ago was that they are the most hands-off: the tenant does everything (lawn, snow) and there are no interactions with other tenants.

I consider myself more personable than your prototypical accountant, and want to transition into the world of RE deal making, where I could interact with others, and utilize my capital to assist me in generating some passive income, slowly increasing my portfolio to the point where I do not need to work the 9-5 and prioritize spending time with family. 

Like the 400 agents mentioned above.Or doing Toast masters, starting small and adding incremental challenges, until you get past you can see the end of the tunnel to where you keep moving forward because there has to be an end to the tunnel, overcoming Male/Female interaction,  scaling to where you realize they are only zeroes same story, getting a team around you for your shortcomings.  

So I have interacted with literally hundreds of students who have paid the 20 to 50k for the courses.And the whole reason I was at these events was that at the end of the training many realized crap this is a lot of work looking for that one unicorn deal I think I will just buy a rental and call it a day.

Had a lot of questions on it regarding host-to-guest interactions and how hosts felt about the support (or lack thereof) from Airbnb in regards to setting disputes.

None of us had rude interactions.

The tenant made the right decision to leave cause a lot of those interactions/stalking lead to irreversible situations.

I suppose it was inevitable as our holdings and interactions grow, so does our bullseye.