We have to have diets where we lose 10 pounds in  two weeks, and the late night infomercials tell us we can get rich quick. 

You know when Dollar Store cashier is talking about their RE direct mail marketing strategy, the fad is about to bust.  

@Jermaine Perry Just go on the Dave Ramsey diet.

The real estate bubble has burst and the real estate fad is over.

You could get to those numbers but it may be a fad in the future as things change. 

Again, I don't do any marketing, but when people find my online content they know I'm the realest deal that has ever existed and they just can't resist being part of it ;) ;) ;) There are many different approaches to digital content production but not participating in social exposure of any kind is a mistake....unless you thing this internet fad is going to go away or slow down? 

felt fad for them

It is like dieting , needing to lose 50 pounds and losing 25.

Is that the new fad? 

Those who like cheese seem to also have a warm spot in their diet for mold.