When you help people with their issues, it will help you also.

It just came out this month and will hit every question you have about that in my opinion.

@Lee Sanders, if you are interested in Worcester, I would be glad to help. 

Folks this is meant as a beneficial post and not about good or bad positions.  

I can help you with accurate rent expectations.

You find this out by talking to people, speaking with past residents, people in the industry, or mystery shopping the property.Using technology to pull in data so you don't have to manually type it in, is helpful, but other than that, I would not trust automation. 

Cosmo - I personally don't know Phoenix well, but if I had to do this in another city I would look at income levels, crime levels, and population growth (if you can) by zip code and/or area within a DMA as a starting point.

shopping for this also, found this post: https://www.biggerpockets.com/...

If you want to be generating leads from a website, SEO will help with credibility and long term visibility, and an attractive website will also help with building credibility and trust too.

A little to learn, a little to be available to help or answer questions.