But the point is name recognition is very important.

This is part of what makes standup comedy a slightly different skill set than just writing them out because, in the written word, you don't have the benefit of hearing the tone of voice, facial expressions, or anything else about the delivery.So, you can make a lot of things funny, especially in a sarcastic way, if you focus not just on the words but on how you deliver them.

The bigger the brokerage the worse the splits BUT there's more name recognition and branding that comes with it. 

What is good about a corporate Guarantee is name recognition/PERCEPTION,  decent financing, and higher value if you are a seller.  

., depreciation offsets current cash flow and defers income recognition until disposition) and so are the retirement accounts (tax paid in retirement when distributed) so the tax burden on the money you are borrowing is likely not to materialize for many years.The delta between the 9.5% interest rate and 8.3% average return on the existing retirement account would result in more funds in the account if you take out the loan.

When they are ready to book, you have the name recognition and familiarity factor.  

@Allan Pan, I understand it takes time to build up a following and name recognition, but I think it is possible.  

To be clear, clients do NOT hire brand recognition. 

This may seem pretty off the wall but my "face recognition" skill is on point.

There is a lot to be said for the benefits of name brand recognition.