For background info, this is going to be a rental to students at a local grad school who will prioritize function over aesthetic. 

For example, if every lake cabin within 20 miles of yours listed on Airbnb seems super rustic and dated and "northwoodsy" (for lack of a better term), is there an opportunity for you to skew more modern in your STR design/style to help capture bookings with guests who are looking for that kind of aesthetic?

My team and I dive deep into market analytics to provide our clients with comprehensive reports that guide them in making informed, data-driven choices when entering new markets and setting up their vacation rentals.Moreover, we prioritize a human-centric approach in our designs, ensuring that not only are the aesthetics on point, but the functionality and comfort lead to happy guests and consistently stellar reviews.

Hiring a professional designer for short-term rentals can bring several benefits that enhance the overall guest experience and property profitability:Enhanced Aesthetic Appeal: Professional designers can transform a space into an inviting and visually appealing environment.

I know it needs a few things (bathroom size) revised to make it code compliant, and I will need an architect to help navigate zoning (another thing we don't do in Houston :D), site plans, elevation aesthetics and local requirements. 

In the VAST majority of good rental markets function is MUCH more important than form (aesthetics).

I think it all comes down to the aesthetic.

Renters, ESPECIALLY those who know they are only looking to rent for a finite period are generally focused on function over aesthetics.

When I am looking to buy properties, I have to walk through personally to not only see the aesthetics but also the systems and layout which are hard to evaluate from pictures.

Unless there is so many nail holes that it effects the aesthetics of the wall, it is normal wear and tear.