For residential videos I am finding that the personal touch - where we are speaking directly to the viewer, even using their name and family name for example, makes a huge difference in terms of engagement.

Although I would question how many "flipping shows" were on TV in 2007 vs 2011 vs now? 

It’s like buying a diet plan on late night TV.

One sure sign that a market is about to turn is a significant increase in flippers and a noted increase in house flipping shows on TV.

Whereas in the old days most month to month furnished rentals were people on the poverty line (Abbot and Costello TV show in the 1950s they lived in a furnished month to month rental) most know are people working in the area temporarily, longer term vacationers, people out patient medical treatment, or people between residences due to home sale, home disaster, or divorce.

They also unlike higher income renters have "hand me down" meaning beds,chairs, TV's, sofa's that are on their last leg.

From enjoying TV to searching the internet, hearing songs to also mingling with social networking sites, you just require a mobile to accomplish all these tasks.

The TV stays off during the day in my house.

Keep in mind your costs of doing an AirBnB are going to be in furnishing your spaces, and housekeeping/laundry costs, cable TV and internet costs.

Reputation is everything in this business.HVAC - if a HVAC company is putting up billboards and/or has radio/tv commercials spots - don't call them!