(Former NASA robotics scientist here.)Here’s the definition of a conversion: A conversion happens when you convey to your traffic—through your website—who you are, what you're like, and what it would be like to work with you.

This is a long-term strategy but essential for building engagement and trust.Apply the 3 Pillars of Conversion: Implement my 3 Pillars of Conversion in everything you do (just Google it—resources are available for free).

I gave an example of a property to start a conversation to learn more about MTR.

Message me and we'll keep the conversation going.

After an hour of conversation, he agreed to our cash-for-keys arrangement, provided he had two weeks to get ready.

Again, this goes with my theme that in MFM, you are usually surrounded by other neophytes.Okay, even though I have so many disappointments, I did post in the FB group and start a conversation with someone, and THEY introduced me to an operator, and I have been doing capital raising for them, which led to a referral to another operator that I'm raising for.

Have a candid conversation about how he plans to handle representing both sides and ensure you’re protected with things like a solid inspection period and contingencies.

Honest conversation about them being able to afford the property and expressing it appears they are struggling. 

Personally, I would not create a conversation around this "risk" as that is a sure fire way to increase the sellers anxiety. 

Conversely, the tilted ceiling will open a visible crack at the wall / ceiling joint at the far side of the ceiling.This problem can also exist if you have a brick exterior overhanging the brick ledge of the basement foundation - anything the frost can push up against.To check, dig holes outside, along the entire suspect section of the foundation - all the way to the bottom of the foundation or to the bottom of the brick ledge.