It should work perfectly because, from what I can see, the site is "mobile-friendly/optimized".

Before I go into optimization changes I'm going to address how to figure out YOUR numbers, and what YOU should be hitting.This is all a math problem and you just need to figure out your equation with specific metrics.Do the math.

Everybody's busy trying to figure out the "best marketing method"; how the font should look, what color envelop to use, whether to do voicemail drops, cold call, or if it's online marketing, how to do a proper PPC campaign, optimize their site for SEO purposes, etc.