I guess my challenge right now is to define the strategy and balance all the factors, such as job and population growth (value increase), cashflow (demand & supply market, interest rate, property tax, maintenance cost), and risk control (insurance etc). 

Most get bogged down dealing with the BS minutia in their business & while it’s inevitable, those who lack organization skills are spending disproportionate amounts of time putting out these daily fires taking away from their ability to spend their time on business development, where growth occurs. 

Sometimes diving into a new space can feel overwhelming, but it’s where the biggest growth happens. 

The Arizona economy today is much different from what it was in 2008 when housing and construction drove our growth.

It's crucial to choose a market with steady job growth, low vacancy rates, and tenant demand.

The fact of the matter, as @Jay Hinrichs said, is that it *is* an either or proposition at least in the season of growth.

There's so many catalysts for population and job growth (Intel, Honda, Amazon, Nationwide Hospital, etc).

Our market is stable with strong job growth from major employers moving and developing here like Meta, Intel, Amazon, etc.

Real estate offers the potential for both ongoing income (from rents) and long-term value growth, which can diversify an investor’s portfolio beyond traditional instruments.

Looking forward to seeing your growth here!