Facebook Ads is push marketing-you push it to the newsfeed and Google Ads is pull marketing, if someone is looking you pull them in with your ad.if your prospect is not actively looking.. you gotta use Facebook Ads...if your prospect is actively looking... you gotta use Google Ads...As for which one is better both platforms can give you good results and bad results.. it depends on how well you monitor it and if you have someone who has a process of improving your ads...

There's a national board of insurance (www.naic.org) that monitors this kind of thing so you might want to get some information from them about proper procedure as well as forms to submit complaints against Allstate if they try to stonewall you.

So I would go by monthly to "fix something" and monitor the condition of the home.

Monitor the effectiveness of different channels and campaigns to determine which ones provide the highest ROI.

As I look around my office, namely the wall behind my triplicate monitor set up I notice a stark backdrop with a single decoration.  

A few things I look at; do they have a linkedin presence, have they done events before (if so how many), are there speakers and panels, do they have an event schedule of future meetups, is there a membership fee (this can be a good thing because it shows commitment on all members parts), is there a wide array of attendees, investors, operators, GPs, brokers, lenders, etc.

In the unit I have that has shared water I monitored how much water usage was throughout a year, and then charged a little under 50% for the lowest cost month.

Well I'm not sure if anyone is still monitoring this thread but.....75 days later, I CLOSED!!!!

., but you should really monitor your open rates by the hour and experiment to see what works best for your list. 

Also, once you own the property and are dealing with actual results it makes it easy to adjust for historical actual numbers on a monthly basis to monitor how the investment is performing.