It's a solid area with a mix of working class tenants and some millennials looking for a cheaper option still close to Logan Square.

Any investor, especially a budding millennial investor who more likely has the time and means to take up such a challenge, would be prudent to start this journey now while opportunities for gentrification still exist.

You don't need a unicorn started by millennials and GenZs to do it.

Is there an abundance of millennials and baby boomers in the market?

The St Pete area was getting a lot of the younger "millennial" generation.  

We have two issues: old people live longer, boomers age in place - that reduces supply. 84 million millennials are starting to buy houses; we are just at the beginning of that tital wave.California is it's own market and I am not sure what will happen to prices in markets like LA or San Francisco; with working from home, demand may come down.

Every millennial measured it for their California King size bed so that failed that test.

Also called Generation Y or the Millennials, the group born from the early 80's to the late 90's represent upwards of 95 million people in the U.S. — almost one-third of the U.S. population."

As good a starting point as any.But I remember having had serious trouble reading non-fiction books at that age (and I was a pre-Millennial nerd).

I'm looking to focus on my fellow Millennials, and I believe these things would be VERY marketable assets.