@Joe B.Your comparison between the two firms is not apples-to-apples.

Also should I worry about reviews on the apple app store? 

Ideally I would use Google drive, I found that using the mobile drive app (iPhone) I was only able to take pictures of the receipts and not actually scan them.

There is always going to be a lot of nuance to comparing "rates" since there are a lot of factors when comparing rates for a specific scenario so comparing can sometimes be apples to oranges. 

My wife is in a starting position at Apple, and she has a strong chance of being promoted within the next year or two.

Do one task at a time in each app so you can compare apples to apples.Load a property with pictures and details.Market that property.See what your marketing looks like from the public's perspective.Submit a fake application to see how easy the process is.

I don't take a 2nd bite out of the apple.

I read that multi-family doesn't compare apple to apple with sfh and there's less purchase demand, so it may appraise less.

Eventually I will look at IRR, but I have to start somewhere to do an apples to apples comparison and CAP rate seems like a good number to compare properties against one another.

Get the horse in front of the apple cart.