Everybody's busy trying to figure out the "best marketing method"; how the font should look, what color envelop to use, whether to do voicemail drops, cold call, or if it's online marketing, how to do a proper PPC campaign, optimize their site for SEO purposes, etc.

I’ve also been looking into creating a website and going the SEO route but I know this takes time to optimize.

Build your account, fund it, and it will optimize itself and you'll be tweaking the ads and keywords, and in a month or two you'll have a good idea of your cost per lead and if your budget is driving enough opportunity for you."

Optimizing your list and actual letter is key, you can waste thousands of dollars trying to figure out what works and what doesn't.

Each lead will have greater potential because you can focus your attention optimally.

But people worry too much about optimizing, as though that is going to be the make or break factor. 

Before I go into optimization changes I'm going to address how to figure out YOUR numbers, and what YOU should be hitting.This is all a math problem and you just need to figure out your equation with specific metrics.Do the math.

I do think I am getting less than motivated/not-optimal folks visiting.

He said once he started putting his well designed hi converting mobile optimized website on His direct mail pieces, he started to get more leads from his direct mail and those leads closed at a higher ratio then ones that called in on the phone.

Do you want to optimize Cashflow or get large pay out of cash?