Some BP investors are very used to being in a market where the population peaked 10 or 20 years ago so appreciation is very much diminished compared to states where the demographics are more positive.Tangent for a second: When on Liffe who were you trading for?

Not even Wall Street or government economics doctorates have a real handle on the demographic housing markets at this time."

For example properties that present as bargains based on local market metrics, proposed changes to local planning laws, land re zoning, changes to market confidence, changes to access to capital, proposed population increases, shifting demographics, the falling cost of money etc.

Targeting this demographic will result in a more specific response. 

Due to culture and demographics the velocity of money has slowed faster than the BOJ (bank of japan) can print money.  

I recently started mailing the same demographic in addition to what I was mailing before and am optimistic that it will pay off in time.

My question is do the changing demographics impact the rental rates?

However, if you look at the demographics of the population changes, you'll see that it largely lower and working class people leaving the state while upper-middle and upper class people are moving into the state at almost as quickly of a rate.  

This is where I really love to add a personal touch and cater my letter to the season/location/demographic/etc. of the individual.

When targeting use the demographics and behaviors of your target audience (i.e. likely to move, divorced, homeowner, etc...).