For example, what if you decided to paint the interior dark green, which is largely unacceptable to the tenant segment normally attracted to your property?

So, you'd want to go into it knowing you were going to: go all out to beat your competition, have a distinctive property, stand out online, and have your return compensate you for the headache of running a little hospitality business.Does that help? 

It lists 20 questions you need to ask a property management company broken down into there segments from learning about them and their experience, learning about their systems and how they operate and finally a few to help you make that final decision on if they are a good fit.https://www.biggerpockets.com/...Best of luck!

This positive cash flow will provide a financial buffer and support your long-term investment goals.Multi-family (MFH) and single-family homes (SFH) are distinct asset classes with different characteristics.

A reliable tenant is someone who stays for many years, always pays the rent on time, and takes good care of the property..For many years, we have focused on a tenant segment with a high concentration of reliable tenants, and our results have been excellent.

If you’re looking to build REAL wealth, then leverage of one type or another is necessary.Debt is one type of leverageSyndicators leverage investors capital as equityStart up companies leverage Venture Capitalists investments in both equity and debt.The real estate investor has 3 distinct “cycles” with debt leverage1st stage is debt secured by real estate but also personally guaranteed and often cross collaterialized2nd stage is debt secured by real estate but liability not personally guaranteed and recourse limited to specific property.3rd stage is debt free If you own units in a syndicated real property investment and the investment is leverage by debt you may not think of it as YOUR debt because you’re a passive investor, but your investment is encumbered by debt the same as property you own individually IF you haven’t personally guaranteed the debt.  

A strong will, a settled purpose, an invincible determination, can accomplish almost anything; and here lies the distinction between those who become great and those who remain little." ~ Thomas Fuller

Once you identify this segment, determine what and where they rent today and buy similar properties.

I ran a couple quick reports on 2 good list segments for Cuyahoga County.ABSENTEE OWNERS with HIGH EQUITY3,036 availableProperty in the county, home value up to $250,000, single and multifamily, high equity, 5+ year ownership, one per ownerSENIORS with LOW FINANCIAL STABILITY SCORE (FSS)1,428 availableAge 50-89, 15+ year ownership (ready to downsize or transition to assistance), owner occupied, single family home home value up to $250,000 with Low FSS.

Worst seller segment - filled with people with no equity, no drive to solve their problems, etc. etc.Watch this 10-minute video from Phil Pustejovsky - "Is Buying a Foreclosure a Good Idea?"