I'd say it's not "needed" since many people don't do it and do deals, but it's the little extra things like that which can really make you stand out and make people remember and like you.  

If you want to stand out, send a unique mail piece and make sure your copy is strong.

No slums attributable to our names. 

For those who are familiar with the Rochester NY market, where would you say is a good area to buy, what do you look for when buying, etc.For those in other markets, what makes your market standout and what did you do to capitalize in your designated market.

It may have been attributed to someone else, I can't remember for sure.

The broker clinic classes are also available to any agent to take in order to satisfy their 2 year renewal continuing ed, so there is nothing that makes brokers stand out over agents in that regard (education). 

I guess one could claim this is due to the markets being less efficient, but it seems a whole lot more likely it is due to higher levels of both risk attributable to systemic risk patterns and the individual risk patterns of the project. 

Allow the owners to leave any personal property they want to - some sweat equity can make your offer stand out and can really be the difference maker to some sellers3.

Because when I think of a business to start, I think of how to expand it (which is an essential attribute to me).I understand the basics of buying property, I believe, but I'm trying to wrap my mind how I can do that on a regular basis.I can buy some property this month if I want, but I want to learn how I can do that, and then buy another one ASAP (FWIW, I'm thinking about buying and holding -- renting out -- first, then I may branch out into other REI methods).How did many of you start and how do you look forward?

I wanted to see if anyone had any suggestions as to the content of the initial and follow up letters to stand out and for the owners to make the phone call, and how the content of these letters may differ from marketing to an "average" metropolitan city.