That's one reason I'm not a huge fan of letters with no branding or identity.(2) This point builds on #1 in that often newer investors seem unaware that their competitors are pounding the same lists, and also seem surprised when they send out their first two mailings with lackluster results.

I think it's asking for to much information, and with the increase in identity theft, I'm sure not many will go along with that.On the example given for Washington state, all I can say is that there must be a huge increase in homeless people!

Cameron Chesney, Cortez Robbs, Please check out a nearly identical thread we had yesterday.

They do what the Yellow Letters do and tell a great story finding motivated sellers...When mailing IMHO you should use all three and then start again.The message on the ZipLetter and Postcard are almost identical and the Yellow Letters should be simple and direct.

I can see how if someone really needed to sell their house (which is the only way a sale will happen) then it shouldn't matter what my letter says... the seller would just look for the number and call.I just wanted to change it up since it seems like when I'm re-mailing the same letter to propects it looks less genuine due to the identical wording used... might make some people feel its "less authentic" and motivate them to call and ask to be taken off the list.

When you come into my elderly parents NBHD I ask them to come inside and lock their door and NEVER open it for anyone whose identity they cannot confirm. 

They are the very first thing we create for people that join our system and an important part of your identity.  

I would personally look at identity theft companies like life lock or any others.

The font I use is nearly identical to hand writing, so it works perfect for what I'm trying to achieve.

@Ed Kahle  Your criteria seems just about identical to mine assuming you meant 50%-100% equity range.