I trademarked the phrase IBuy Houses Ugly Ones Too.

The phrase "curiosity killed the cat" comes to mind.

Maybe I didnt phrase my answer correctly...

The two most popular bandit sign phrases are “We buy houses and I buy houses†I don’t care if you named your business Joe Nichols Investment Company make certain that if people look in the telephone book under “I Buy Houses†or “We Buy Houses†they see your telephone number.Like the famous tennis shoe company slogan says “Just do Itâ€.

Just let them know how lucky you are compared to others that you can make money so easily and with little risk involved, two key phrases you need to learn and use, return and risk.

You need to be able to explain what they do to the sellers in baby terms (the legal phrase is "least sophisticated consumer standard").Next, you better have the capital to float every note for at least 6-months. 

It is a little harder just to start asking people about who they know who might need to sell a house however if youre in line a subway opening a conversation with the phrase "Nice Purse" will drop the guard of most women and Can you believe this or that about sports and news for guys.ALL WAYS have business cards on your person and 2 set of purchase agreements in your car.Start mixing up your routine by visiting different restaurants and stores for those things you buy regularly.

IMHO, that's a much better way to phrase it than the confusing "mortgage assignment" term.Ultimately, though, the end buyer is purchasing a property from the original seller subject to the existing mortgage.

The key phrases should be kept short and pointed.

Look for phrases like  must sell, seller motivated, vacant, moved, for sale AND for rent.