A mix of short- and long-term strategies could hedge against market shifts.Borrowing allows you to scale faster, especially if you can secure favorable terms.

We have sold (tax free), kept as long term and/or short term rentals as well.

I'm not a fan of selling a property that is performing in order to solve a short term problem.

Quote from @Nicholas McCormick: Howdy-Does anyone have any experience with short term rentals in the Bloomington, Indiana area?

There may not be much demand for a short term rental that far from Atlanta.

When a Class A apartment can be had for the same price as a Class B/C renovated unit, the B/C operator drops prices, and so on.But, in terms of making an investment decision, I think it is short sighted to rely purely on full market average data.  

You might also consider highlighting the benefits of a quieter, more relaxed stay during the week in your listing description.Since you're already optimizing your pricing with Priceless, a short-term promotional discount might just be the extra push needed to boost weekday bookings.

Circling back on this topic, curious on others' strategies who are having success on Booking.com concerning how you're handling payments.

Partnering: If you're initially short on funds or experience, consider partnering with someone who has more experience or capital.

The reason I ask is because most deals I see on Crexi or Loopnet or anywhere else create negative cash flow under 7 or even 10 year terms with 7% - 8% interest rate.