The CPM was also high at over $13, so I dove in deeper to see if something weird was going on.I noticed Facebook added a new placement called "Rewarded video" and almost all my ads were going to that placement.

I agree that there are many other investments out there that will yield you more return with much less effort.If your goal is to get even deeper into real estate, then another option is to sell the property and purchase a multifamily property.

EX: Do you use the 1% rule and then dive deeper into a property?

Many parts of these kinds of markets is filled with blight and high crime.If you delve deeper into Cleveland, I suggest reading The Ultimate Guide to Grading Cleveland Neighborhoods.

In terms of screening, this is where people are going to have to start digging in deeper.

I'll briefly answer the points that you mentioned-  I say briefly because it is so, so easy to get caught in the weeds with the vast amount of data you can gather, and your goal is to get out of analysis paralysis, not deeper into its grasp.  1. 

Understanding Mortgage Rates:Before delving into the year-to-date performance, it's important to grasp the basics of mortgage rates.

Buy deeper

If so, dig deeper - how many?

I've gone through a lot of strategies, from flipping to wholesaling to rentals, lease options, owner financing, buy and hold land and all the ups and downs that come with each strategy.... but something that I've learned through it all is that you can know all the strategies and implement them and be successful at it, but usually there's something deeper that's driving you....and that's your WHY.