Many of these high dividends funds especially closer to double digits (9-12%) dividends funds tend to loose value over time(downward trending).

This is easy in some markets where properties are in the 6 digit range, much harder here in the BA.I wish you the best of luck!

I have aspirations to leverage my digital marketing skills in paid search and SEO and become more entrepreneurial on that side of things. 

Your return on this property is likely less than 7% unless you see very high appreciation (double digit or near it).

Digitizing processes in order to drive down costs really pays off. 

For example, travel nurses and digital nomads are typically looking for very different property types than a family relocating to an area.

As I keeping getting deep into it, I dig it.

There was an older gentleman who had bought a lot of land back in the 70s when inflation was double digits and no one wanted to buy anything.

Optimized doesn't just mean your digital environment, but all the basics like making sure the rooms look photogenic and have an Instagrammable moment, having backups off all bedding and replaceable items so your property always looks like the pictures, setting up strategic partnerships with local businesses, tour guides, etc...As far as management - make sure to have a handful of cleaners and contractors on good terms. 

If you're aiming for a double-digit return, Tulum might not be the ideal market for your investment.