Owners mistakenly ASSUME all PMCs offer the exact SAME SERVICES and PERFORM those services EXACTLY THE SAME WAY, so price is the only differentiator – so, they often select the first PMC they call or that calls them back!

All utilities paid or something different.

Seems to be the best differentiator in my market area.

@Christina Larios, you are definitely right that the CA market is pretty different.

I think the better question to ask is, in any given market, how will you differentiate yourself and add value to the marketplace?

And I don't think they can differentiate from homes that owners use for their own purposes. 

Owners mistakenly ASSUME all PMCs offer the exact SAME SERVICES and PERFORM those services EXACTLY THE SAME WAY, so price is the only differentiator – and they often select the first PMC they call!

@Caleb Heimsoth I’m not doing bird dogging anymore, it will be something different.

If so, remember that other people are using the exact same thing so they may pick up the other yellow letter instead of the one you sent.What do you do to differentiate?

My suggestion is to create your own custom mail pieces that are unique and that differentiate you... something will make you stand out and not get lost in the shuffle.