Since I own a significant number of single-family homes and multi-unit properties, I get at least 5 telemarketing calls from so-called buyers every day and I get 3 to 5 direct mail letters and post cards every day.

Account ClosedDirect mail mainly consists of letters and post cards.

Letters and/or postcards?

I have never done any real estate marketing before and I was wondering if Facebook Ads generate a better ROI than bandit signs, postcards or even yellow letters.

You can mail postcards to potential sellers (absentee owners) very easily.

Then have these printed aprox. 25 each on a nice sized postcard (glossy finish in color) with a picture of your client’s house on it.

I would i.d. vacants and mail to the owners' address a personalized letter or postcard.  3 times minimum each time with a slightly different message. 

I use it for my geograhic mailing for post cards of over 500.Hope this helps.

The biggest differences I've noticed have to do with:Where to get the list for your direct mail marketing - from a data service or directly from the county (my course teaches both ways and the pros and cons of each)What kind of mail piece to send out - postcards/neutral letters or blind offers (my course explains both, includes several mail templates for both strategies and explains the pros and cons of each)There are other subtle differences too with things like:What kind of pricing framework to use when sending offersWhat kind of software and services to useWhen the due diligence should be done during the processHow deep the due diligence research should goJust to clarify @Amy Aziz's point, the postcard approach is one of the direct mail strategies out there, but definitely not the only one I do (like anything, there are some scenarios when it makes sense and other scenarios when it doesn't).

Hey Jack,I just started a direct mail campaign up in Marysville last week and only sent out about 180 postcards, but I drove for dollars to build my list.