I have read "How to win friends and influence people", "Influence the psychology of persuasion", and "Influencer the power to change anything" also, I know these tactics. 

Ideally, rates will be a bit lower and will help psychologically.

Whole $ does not need to be "expensive", just the action of experiencing significant rent increases consecutively creates a psychological feeling of "expensive", even though the whole $ may be actually cheap in market whole $ sense. 

I mentioned to him that I wanted to get started with investing via wholesaling and after some chatting, he brought up his willingness to be a paid mentor for me to get my first deal.He said he would teach me Real Estate Economics, investor psychology, and how to find and build the right product/deal for an investorHe charges $150 a call if I book a batch of calls or $195 a call if I book one at a time.

I use data to build systems that are based on human psychology and their behavior when someone actually becomes motivated.

There is a huge psychological aspect to money. 

market psychology has changes dramatically , under the surface high net worth individual is asking for redemptions.

But while analyzing, I just want to know the psychology of the end buyer/investor on what they look for in cap rates /in that market, etc. 

Old roofs, old boilers, driveways, huge cap ex expenses that need to get taken care of.Read the Psychology of Money by Morgan House.

I understand the net profit amount would be higher if we continue to leverage and scale, but there is something to not having a mortgage on half or all of our portfolio that interests me from a psychological standpoint.