Gentrification at play here, but demographics predominately black at this time. 

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Welcome to BP Ryan,You will find this forum to be a great source for Real Estate knowledge.My 2 cents would be"Focus more on the people that you are looking at working with rather than the stats and demographics of a particular area.Thanks and have a great day.

They have great research on all the submarkets and demographics for the city of Jacksonville.Gino

I cater to a demographic most others do not so I don't have a ton of competition. 

Here are a few things I would focus on.Be an expert on your target demographic - We're really specific on the kind of people we're looking for to rent too.

You're probably too young to notice this, but the current demographic trends in LA are only going to get more and more extreme and bifurcated.

It almost look a little gawdy, but I have found that my tenant demographic likes things that look "fancy" like this, even if they seem a little "decadent" for the area/unit..The new fan is functional as a cooling device when it gets warm (rare to have A/C in rentals in Oakland), has dark wood blades to match the cupboards, and has 2 bulbs instead of 1, to provide more light in the newly available dining area, freed up by cutting the cupboards to move the fridge..

Hi Chuck,Hopefully somebody from the area will be able to verify this, but I use the city-data website as it gives great demographics on any area.  

ok...1. research into demographics in your area, baby boomers mobile home areas, average income, (pay attention to stats of kids in middle school, buy and hold remember?)