They do what the Yellow Letters do and tell a great story finding motivated sellers...When mailing IMHO you should use all three and then start again.The message on the ZipLetter and Postcard are almost identical and the Yellow Letters should be simple and direct.

I can see how if someone really needed to sell their house (which is the only way a sale will happen) then it shouldn't matter what my letter says... the seller would just look for the number and call.I just wanted to change it up since it seems like when I'm re-mailing the same letter to propects it looks less genuine due to the identical wording used... might make some people feel its "less authentic" and motivate them to call and ask to be taken off the list.

When you come into my elderly parents NBHD I ask them to come inside and lock their door and NEVER open it for anyone whose identity they cannot confirm. 

They are the very first thing we create for people that join our system and an important part of your identity.  

I would personally look at identity theft companies like life lock or any others.

The font I use is nearly identical to hand writing, so it works perfect for what I'm trying to achieve.

@Ed Kahle  Your criteria seems just about identical to mine assuming you meant 50%-100% equity range.

It is wise to have an Identity Statement sheet from your title company so as soon as you put the property under contract you can have your title company run the title and when you market the property you will confidently tell your buyers that the property is cloud free.

I'm not quite ready to buy that many identical postcards quite yet, I just use the 20k cards as a benchmark for volume pricing.

They said standard mailings must be identical and since I change the property address in the body of the mailing it does not qualify.