Take your time to study areas that fit your market segment.

Something that I always find interesting is understanding which population segments are increasing.

Telehealth is a real threat to this segment of the market.

It's hard to stand out.There are some owner-occupied segments with people who share motivating factors for selling their home.Seniors with Long-time Ownership: often ready to downsize or transition to assistance.Homeowners with Low Financial Stability Scores (FSS): Struggling financially and likely ready to cash in on their asset.Good luck with your campaign.

There was a segment that highlighted COVID's impact on real estate.

They are a segment of the population that is reportedly unaffected by this, and they have an obligation to keep things operating as normally as possible. 

@Rhett Tullis Tullis Tullis Tullis Tullis makes a great point that this segment of the rental market near truly recovered.

There are some owner-occupied segments with people who share motivating factors for selling their home.Seniors with Long-time Ownership: often ready to downsize or transition to assistance.Homeowners with Low Financial Stability Scores (FSS): Struggling financially and likely ready to cash in on their asset.Both these categories have additional advantages in that they probably don’t haven’t been updated and may have deferred maintenance.

That seems to be the segment that will be hit first and hardest.

This could lead to longer time on market and softness in home prices in the upper price segments.