We generally steer away from places like Ikea, as it’s a bit too well known, quality can vary widely and it’s harder to actually order from them online.

There is quite a bit of low income and rough areas in Kalamazoo (worse than GR), so you might steer clear of the sub-800 rent range or build some high maintenance costs into your pro forma.

I'd steer you away from anything short of a direct referral to get the work done though...

Then ask him which option he's steering toward.

You really need to find an agent or property manager that can steer you to the best locations when you factor in safety for your property and ability to sell and to also profit from rental income.

With a little extra effort, you may uncover something that would steer you away no matter how good the price.3) What do I have to offer (outside of $$$)?

Brokers and Realtors cant steer you out of crappy areas.

This is the best way to gain it quickly.You can gain competence by reading, studying, and researching, but nothing beats actually steering the ship through a project or endeavor and seeing the results of the voyage unfold.The more competent you are, the more often and consistently you will make winning moves and decisions.Right along competence is confidence.Without confidence, it doesn’t matter how competent you are.

Not to say we haven't experienced our share of drama, but as long as your tenants pay the rent, you can steer clear of their issues.  

Once you've reached the point where you're financially free you tend to steer away from counting dollars and you steer more towards building something neat (legacy, brand, fill a need, and so on).