What were the highlights for you?

“The IMI is designed to highlight markets that are showing consistent improvement, and those markets that have registered the smallest gains are more susceptible to dropping off the list due to a minor setback in prices, permits or employment,” he explained.

Those are the highlights.

my BiggerPockets Super Powers to highlight the points you were making.

Details in there should highlight what you are up against.Q.

Leave them a brochure/flyer highlighting your rental and a business card.

An investor friend in the pac NW sends professional letters highlighting their services to the attorney.

I'm reaching out to people who are dealing with a very specific, anxiety-inducing problem, and I'm addressing this exact issue in my direct mail piece (pointing out the problem, highlighting the consequences of their inaction, and offering them a solution that is simple and easy for them to accept).It helps to know exactly who you're targeting (whatever their issue is), because it allows you to put yourself in their shoes and tailor your mail piece to communicate directly to those issues (rather than writing a generic message that doesn't really speak to their actual problem).

That said, we only highlight content on our blog platform that we find to be non-promotional.

Kidding of course.I don't see WIIFM in the first paragraph (and on the outside of the envelope).I'd do a split test and put ten different letters together based on your submission letter below: Mix up the order of paragraphs, highlighting, circling, spacing (mail 10-20/day) and see what works best.Good luck, Mike