Also just run your business plan by the department or Real estate in your state and ask them they are the final authority no on on BP should be trusted with this type of advice.. me included LOL@Josh Williams  that's not correct at all.. if you buy and close on your deals and resell then yesbut is suspect most of the folks who fancy wholesaling are looking to get paid a referral fee on the hud or some other type of brokerage type payment and in many states this is simply not legal. you can in all states except WI buy and resell your own property with out a license. and WI has a threshold I believe of 5 a year..

You can immediately tell by the pictures if a house is a big fancy 5 bedroom home, or if it is a Multi family listed as a SFH.

If they want fancy,schmancy it can get expensive.

We completely remodeled the kitchen last year and the yard this summer; the biggest thing holding it back from demanding $2500-3000/month would be the doors and trim to dress it all up.One fear I have is that if we pull out a $40k unsecured, personal loan out to finish the basement, what does that do for our future rental property purchases?

Look for unkempt yards, windows with no dressings (curtains, blinds, etc.), houses you can see daylight thru, overstuffed mailboxes, newspapers, etc. collecting in the driveway or on the stoop, ...

The out of the box marketing gimmicks are fancy to look at, but don't do anything.  

I think you are over-complicating with the fancy stuff that REI need to use.

No fancy software, dialer or anything needed. 

It's nothing fancy, just a Word doc with an explanation about why you have multiple primary residence addresses coming up.

I've known professionals who are very sharply dressed and you would never think they smoke.