I would follow the school ranking closely if you want to appeal to more aggressive buyers. 

Insurance agents on the average are better perceived by the public than a real estate agent, a survey here the RE agents ranked below used car dealers!

Welcome to BiggerPockets Evan Searcy.It's great to have another active investor join our ranks.

Having positive reviews as a host will increase your listings' rankings in Airbnb so you won't have to completely start from scratch from a search rankings standpoint.  

To build editorial links.So, in the last couple years, especially after the Penguin and Rank Brain algorithm updates, link building has been thought of as being less helpful.But the fact of the matter is that of 200+ ranking factors, link building still accounts for 23% of the decision of where you rank.

Many OOS investors set themselves up for failure because they don't truly take the time to understand:1) The Class of the NEIGHBORHOOD they are buying in - which is relative to the overall area.2) The Class of the PROPERTY they are buying - which is relative to the overall area.3) The Class of the TENANT POOL the Neighborhood & Property will attract - which is relative to the overall area.4) The Class of the CONTRACTORS that will work on their Property, given the Neighborhood location - which is relative to the overall area.5) The Class of the PROPERTY MANAGEMENT COMPANIES (PMC) that will manage their Property, given the Neighborhood location and the Tenants it will attract - which is relative to the overall area.6) That a Class X NEIGHBORHOOD will have mostly Class X PROPERTIES, which will only attract Class X TENANTS, CONTRACTORS AND PMCs and deliver Class X RESULTS.7) That OOS property Class rankings are often different than the Class ranking of the local market they live.8) Class A is relatively easy to manage, can even be DIY remote managed from another state.

For my own investments, I wanted a list of cities with the highest rent to sales price ratio (aka The 1% rule) as a starting point for research. After some searching, I didn't find what I was looking for, so I made it...

I've seen Indianapolis and Kansas City consistently top the rankings for best cities to invest in for several years now.

Closer to #1 Ranking GloballyThe tail wags the dog buddy.

That being said, there are plenty of things you can do to rank higher on Airbnb algorithm but you will likely have to in invest in a hot tub as well.