My family is boycotting Apple for two reasons.      1, We believe in capitalism/ free market, and having a market share of 90% for one company like Apple is not a competitive business environment.  

Any tips on how to create a welcoming and appealing environment for these potential tenants?

For the last 6 months I have been running my own deals to ground and have come close on a few larger multifamily deals (killed by the rate environment).

The cost of capital is higher in today's environment. 

We're in a higher rate environment right now, so it is tough to make the numbers work.

They could get a risk free return by investing in T-bills, so the delta between that RFR and what you're offering needs to be rewarding enough for them to pursue it.As for the 2nd part of your question, that really is a mystery :)The low interest rate environment always leads to these folks misleading people and mismatching deal operations, and sometimes even defaulting on the property and losing it altogether.Probably because a bunch of these syndicators want to be cool Instagram/TikTok influencers and throw up their arms and talk about how many doors they own, but what do I know lol. 

That will help narrow down the questions - if an investment you'll focus on the high tourist area with major airports flying in/out, good local transportation system, less than an hour drive from the airport, a low crime rate etc.If personal then you'll look for an environment that suits your taste (tropical, party central, secluded, dive-friendly, luxury, affordable etc).Almost every island I've visited has realtors from America who decided to setup shop there and help out-of-state investors purchase property.

Now after all that, you have to go to a lending institution a second time and try to get a loan and there are many requirements to getting loans in todays environment which make it difficult.

As an agent, I have been seeing insane numbers being offered on properties where there is no way the rents can possibly make sense.I'm curious how people are spending so much on multi-family properties, especially in the current rate environment.

I don't know if technology can replace someones experience of living and breathing in that area/environment.