The key is balancing protecting your business with connecting as a human being.

Cash flow, equity growth, or a balance of both?

The issue you will have is that finding out what a property actually rented for is difficult.

It is not very difficult or complicated to evaluate commercial real estate, there are plenty of good books available that can teach you how, textbooks, online courses, community college classes, even excellent youtube videos etc, and it is actually quite enjoyable in the process to learn.

You have to balance the cost of being below market with turnover costs.

In addition our healthy balance sheet allows us to pre buy mortgages down to as low 3.75% for our buyers, most builders can not qualify to do this.

The idea is to find a pocket or neighborhood that offers the right combination of estimated ROI and rental demand, giving a balance of cash flow and tenant demand.In my view, this approach provides a more reliable signal of demand than relying solely on pricing adjustments or short-term market trends.

Building for seismic zones is actually not all that difficult.

typically it's much more difficult or even impossible to wholesale something that is in retail condition / for which the owner wants a retail price. 

There are significant details that I'm choosing to leave out regarding rent payments and balance left for the owner as you terminated the lease early.