There is usually a missed opportunity in most markets delivering housing products that are needed but not readily available and the Zillow data most rely upon does not tell this story.Get to know the members of a community, their needs, what steers them away from the housing that's currently available.

Be sure to investigate the varying product types. 

But there are products that go all the way down to .75+ ratio and even no ratio.

You mean you use one GC and how not t o overuse his crew so production slows? 

If you have a finished product, they won't move in for 60 days but your lender requires signed lease and/or move-in for refi...this will delay your refi.

Welcome to the forum @Chris Primavera.Seeing as you are brand new today, it would be good for you to search on the forum for those areas and read everything there is about those markets.Grab @Avery Carls book Short Term Rentals Long Term Wealth and read it. https://store.biggerpockets.com/products/short-term-rental-l...It is chock full of info that you need.

Quote from @James Wise: The term "cross selling" is used when you sell related products.

No paper towels, no "flushable wipes", no dental floss, no hygiene products, no tee shirts (real example). 

no argument from me.. but I think they do that to legitimize the company/loan product.

It's been a little bit, but he's a solid guy who knows the markets and is local and can get you the right $ product.