There's also commuter rail access to Boston and all of the MBTA Purple Line.

Two coats of "landlord beige" has covered blood red, big-bird yellow & Barney purple & we have textured walls which makes "one coat coverage" impossible (unless it's the same color).

The entire duplex had be spray painted purple and black stripes.

I had to paint over dark purple once with white and that did take me 3 coats for perfection but for a rental I probably could have gotten away with 2.$150 or so for 5 gallon buckets with a pro account discount.Allot of people will bag on Behr because they used them years ago when they were terrible but they've come a long way and are pretty good now.I've used their exterior enamel, cabinet and trim paint, and just plain old wall paint to good results.

It's not in the purple book that I have noticed.

Transparent white with green border is phase 1.Transparent black (top right) is phase 2.Transparent white with purple border is phase 2/3.

Purple walls?

Yes they were BUT can you believe that the small picture window between the post & the woman in purple had to be a special order size & it cost $183.....

Any idea what the purple areas mean? 

@Scott Galloway Right now mostly online, searching purple bricks and  what not, I havent started with the various other marketing techniques like mailing list or bandit signs.