Try not to ever put all your eggs in one basket. 

Point being, not all eggs are to be in the realtor basket.

I would also ask ur recent tenants what brought them there and make an incentive for ur current tenants that if the can referral someone that actually gets the apartment they get a discount on rent/gift basket.

Never put all your eggs in one basket, tenant-wise (especially when the potential tenant is giving off uber-demanding Karen vibes). 

Paying SEO can be expensive and not necessarily fruitful.

That is a cardinal sin.You should look at marketing the same way you look at the contents of a fruit salad.In a fruit salad if the only ingredient in the bowl were apple slices one would have a hard time calling it a fruit salad and only those who liked apples would enjoy the presentation.

Amenity Champions Gate The Retreat (Champions Gate) Oasis (Champions Gate) Reunion (Champions Gate) Windsor Hills Windsor island Windsor Cay Windsor West Side Pulte Solara Stoery Lake Lazy River Yes Yes Yes No Yes Yes Yes No Yes Pool & Jacuzzi Yes Yes Yes Yes Yes Yes Yes Yes Yes Childrens Slash Zone Yes Yes Yes Yes Yes Yes Yes Yes NA Fitness Center Yes Yes Yes Yes Yes Yes Yes Yes NA Studio Gym Yes Yes Yes NA NA NA NA NA NA Movie Theater Yes Yes Yes Yes NA NA NA NA Yes Sand Volleyball Courts Yes Yes Yes Yes Yes NA Yes NA Yes Tiki Bar Yes Yes Yes NA NA Yes Yes NA Yes Game Room Yes Yes Yes Yes Yes NA NA Yes Yes Tennis Courts Yes Yes Yes Yes NA NA Yes Yes NA Basket Ball Court No No No Yes Yes NA NA Yes NA PlayGround Yes Yes Yes Yes Yes NA Yes NA NA Golf Course - 18 Hole Yes Yes Yes NA NA NA NA NA NA Golf clubhouse and pro shop Yes Yes Yes NA NA NA NA NA NA Golf Cart Rental Yes Yes Yes NA NA NA NA NA NA Mini Golf NA NA Yes Yes Yes Yes NA NA Yes Bocee Ball NA NA Yes NA NA NA NA NA NA Bike Rentals NA NA Yes NA NA NA NA NA NA Wave Rider NA NA NA NA NA NA NA Yes No Spa NA NA NA NA Yes NA Yes NA Yes On-Resort Shuttle Service NA NA Yes NA TBD NA TBD TBD TBD Max Lease - 30 Days TBD TBD TBD TBD Yes No Yes No No Max Lease - 90 Days TBD TBD TBD No No Yes No No No Primary Residence TBD TBD TBD TBD No No No Yes Yes Pets No Yes Canoe & Kayak Rentals No No No No No No No No No Yes

7166 N Fruit Avenue #154, Fresno, CA 93711 | MLS #590790 - Homesnap

Do not invest in any city on Neighborhood Scouts’ list of the 100 most dangerous US cities.Inflation compensating - Every time you go to the store, the same basket of goods costs more and more dollars.

Not putting all the eggs in one basket makes sense, but don't spread out too much.Sharing some markets I've researched on or contemplated.