West View and Mt Lebo/USC are totally different demographics. 

Neighborhood is low crime, demographics for the area are mostly younger people with some college, many young couples in the neighborhood but not terribly close to schools.

Are there other avenues for targeting specific demographics that I should be utilizing?  

We looked at FloMo and even HighVi, but honestly between the folks we know in that area and the published demographics, it seemed to be a market saturated wirh 'ownership'.

I like Indianapolis and Kansas City due to good cash flow combined with strong economic and demographic fundamentals.

.) - Ideal Market Demographics as defined by the Self Storage Association - 5,000 people within 1 mile radius - 40,000 people within 3 mile radius - 80,000 people within 5 mile radius - Median income of $45,000 or more - Traffic count of 10,000 cars/day - 25% of housing is high-density@Erik Hemingway has a couple of conversion projects under his belt and is killing it.

Look at tenant reviews, crime rates, demographic reports, neighborhood scores etc.Call other apartments close by and ask them about vacancy, the area etc.Finally you can talk with Managemnet companies and find out if they think there is a value add play and what they would do to improve the property to make it more competitive.

New construction demands a premium that I am unwilling to pay.Depends on your demographic.

Looking at growth rates such as employment figures and general demographic changes can be a good start.

What are the demographics of this town age and income wise?