Owner Finance not selling in Arlington, TX- What am I doing wrong

[Rivy S.]

I bought and remodeled a property in Arlington TX a few months ago, and my plan was to do a wrap.  The remodel was pretty basic, but it presents pretty well.  Now I'm trying to sell with an owner finance.  I was under the impression that there's a large audience of people who can't qualify for conventional loans but want to buy houses, and owner finance buyers are less picky about cosmetics and things.  I'm using a realtor who says she has experience with owner finances, but I haven't used her previously.  I don't think I'm pricing too high (asking 172k) 

Here's a link to the house: https://www.redfin.com/TX/Arlington/3405-Chesapeak...

So can anyone who has experience with owner finances give me some pointers on what I can do to help this sell? Are there other avenues for targeting specific demographics that I should be utilizing?  I really don't want to put a tenant in and hold it, but I will if I have to. 

Thanks in advance!

[Rae Copitka]

Here it is, down and dirty. 

First and foremost, list it on as many sites as possible and be consistent with all your photos and descriptions across each site.

1) your lead pic and all of your outside pics are a real turn off. The house has little to no curb appeal, the lawn's not mowed and mostly weeds, the bottom 3 feet or so of the brick is quite dirty (could be an indication of bad gutter/water run off problems). Take a look at it from a buyers eyes.

2) good job on your inside shots - 2 considerations, all though small, could have a big impact! A) fire place, this should be a focal point but it blends with the paint and flooring. B) Mirror in "vanity area" in MB, update this to a more modern mirror. Both can be inexpensive fixes with big impact.

3) your copy writing needs work; You have some great selling points regarding location, upgrades, and owner financing. You just to punch up your copyrighting. Check out listings by TOP realtors in the area and see what they are writing. Use words that evoke emotion and excitement.

4) why is it "owner financing only", you wouldn't take cash? this is confusing and raises a red flag for me. I would never use it as a title for the ad. never state your terms in your ad, only state "possible owner terms". I don't recommend using the word "financing" it could lead to issues. This will entice them to call, so you can have a conversation.

I hope this helps!