Apple coming to RTP, Google coming to ATC).

You can buy Apple stock and operationally they can have a fantastic year, but if the market tanks 30% - Apple stock will too. 

I had to cycle through a few bad apples, but I'm in pretty good shape.

Again, apples and oranges. 

What we do is very different from what the others in the market offer (and vice versa) so it's not really an apples to apples comparison when comparing our system vs. others. 

However, what the security deposit does do is that it self-selects some of the “bad apples” out.

I know a lot of investors, myself included, who own condos and love them.Also, comparing a 4.25% cash on cash return to an IRA is not an apples to apples comparison.

Do one task at a time in each app so you can compare apples to apples.Load a property with pictures and details.Market that property.See what your marketing looks like from the public's perspective.Submit a fake application to see how easy the process is.

Why not get a bid for the whole build job so you can compare apples to apples with what's normal in the area? 

A solid screening process will screen out 90% of the bad apples.