A picture of what's possible will begin to formulate and you'll see your window of opportunity to enter the market. 

Once you know more you can formulate some goals better; these also will change over time.

Learning about them and the people involved will help you formulate your goals.

First telltale sign that you are clueless is that you can't even formulate the question correctly. 

You'd need an insurance expert to comment to be certain, but my understanding is that during the initial policy formulation phase the agent puts in this, or that, or that, assumption about rebuild cost, etc.

Your best bet is formulating a strategy that is going to help you win now and having the awareness to pivot in another direction should the market press for change.

I would recommend listening to more podcasts, reading great starter books such as the The Millionaire Real Estate Investor by Gary Keller and then try to formulate a plan from there. 

When using direct mail, I have been utilizing YellowLetterHQ using lists that I am able to formulate from PropertyRadar, using the handwriting font.

I am formulating a traditional house hacking strategy for the upcoming year, preferably in the Arlington, TX area and I am seeing very little talk about the conventional 97 loan option.

Anybody else struggle to formulate strategy after starting out?