@Michael Quarles , I'm looking to supplement regular targeted direct mailing with the EEDM in a certain zip.  

We're going to start supplementing DM with bandit signs periodically until more deals start to roll in. 

We only have a max of 1200 addresses total that we can afford to mail to, and we would supplement that paired down list with other higher value addresses (drive for dollars, probate or inheritance maybe).

In the end, all marketing pillars supplement each other. 

Check out "2017 Certified Data Files with Supplemental Changes (Comma Delimited)" at the top.

I am just starting the lead gen process in real estate but manage about $500k/month in online adspend on Google, Bing, etc.I am not an expert on DM yet, but I have several customers whom we have implemented complimentary remarketing campaigns to supplement their additional touches on Motivated sellers that take action.

Of course remember to screen the actual leases and maybe even bank statements to supplement when you do receive them!