Taking it sub2 just means you will now morally responsible for making the payments, unless otherwise specified.

Just make sure you are honest, moral, and ethical in everything you do and you will go far!

And of course the first guy whose contract fell through offered 100%ARV minus repairs.I don’t know if there’s really a moral to the story.

I get that there are always moral-less people taking advantage of whatever resources come available, but phone calls are still a very viable form of marketing and, frankly, like all economic strategies and business models that have established success, it's not going anywhere.

If this does not sit well with your morals, find funds prior to finding a deal.

Seriously though I think your point may be that the real estate industry tends to attract people looking to make a quick fortune who are often of low moral character?  

So if you really want all possible internet leads, then yes PPC is something you need to do.So the moral of the story here is people need to stop saying "SEO" as " ranking 1".

If a wholesaler can't or won't close on a purchase unless he assigns the contract, it is only moral and ethical that he inform the seller of such before the seller signs the contract.

Simply walking in, getting a contract, and trying to broker the contract well above a typical listing fee MAY be legal, but is it MORAL AND HONEST?

A first year agent can tell you the meaning of the Termination Option (Para. 23) in the TREC form and that this provision is all you need to exit a contract legally, morally and ethically.