I've heard of "placester" which uses Wordpress theme with some plugins.

If you google wordpress blackberry app you should be able to find some info...http://www.bbgeeks.com/blackberry-applications/a-quick-look-at-the-blackberry-wordpress-app-883028/http://crackberry.com/official-wordpress-blackberry-app-confirmed

I get the argument that you built the framework for customers to build from, but Wordpress itself is also a framework that customers can build from, you've just built on top of Wordpress to make it more 'investor friendly' which is of some value - I guess I'm trying to determine the value-proposition of the framework compared to someone who pays a designer a one-time fee to build them a similar end-product of a fully built-out IC site.

You can build it yourself if you are tech savvy using Wordpress or Wix, for example.

If you spend some time doing some keyword research for each article and along with that use a plugin like Wordpress SEO to help you'll be doing good.  

@Taylor Dove I use Wordpress which is pretty slick and I think easy to use.

Install WordPress, change the admin account name, then find a theme you like and put in your pictures and verbiage.

If you're looking to make your own website in addition to airbnb I really like wordpress.

Strongest recommendation is to use a Wordpress system.

Don't ask me why but that is the way it works.I recommend WordPress all the way.