I would second Nathan’s suggestion but take it a step farther offer the high school football, wrestling or other sports teams. 

Lots of concerts in addition to the football/baseball games. 

I would heavily advise against buying anything other than A+ location properties (i.e. right beside bars or football stadium). 

All of those help move the numbers an inch or two but you are on a 300-yd football field.  

A little about myself… born and raised in South Florida, I'm a former collegiate football player (Go Badgers!)

The Rose Parade and Rose Bowl football game, along with the many associated activities in the weeks running up to New Year's Day, are touted as injecting over $200 million into the local economy.

If football analogy doesn’t make sense.

Not trying to be offensive, but it sounds like you're trying to build an NFL franchise but you aren't quite sure how flag football works yet.My suggestion is do the first deal yourself using an experienced agent. 

I had a W-2 job last year but I stopped in order to play football.

Norman may be an interesting choice as OU is there and you could potentially rent the house to students or even use it as an Airbnb during football season.