I like the subtle approach that you used but have some questions:Did you indicate the rent amount?

If you’ve ever stayed at one you’ll know that scent from the moment you walk in the door: nor overpowering, just subtle enough to trigger familiarity.

In your opinion what are some of the more subtle variables that really make a syndication deal primarily in the MF asset class but can be applied to others as well a good or bad deal. 

The second one made me scratch my head but there was a guy from San Antonio who politely called you out and said it's obvious you're just looking for private money, and this is a not-subtle way to do it. 

When you join HAPCO, they send you a booklet that explains most if not all of the subtle details that a landlord needs to follow within the City of Philadelphia.

Details matter, and they can be very subtle. 

The Honey Bee, ABC's of Real Estate Investing, Multifamily Millions, How to Legally Raise Private Money, Crushing it In Apartments and CRE, Am I Being Too Subtle, Best Ever Apartment Building Syndication Book.Hope that helps @Chris Salerno, from your profile I'm sure you've read most if not all, but those are some of my recent and older favs!

Other lighter pastel colors work too.

It is a subtle difference but I did not use the So Cal flipper shows to show that the return on rehab was better in So Cal than other parts of the country as much as to show that good/great returns can be achieved on the rehab investment in So Cal (which is not to say that other parts of the country also cannot have good returns on the rehab investment). 

;-) Jody, hahaha very subtle.