@Ray Lai shhhhhh I'm trying to decide what flavor of latte to get at Starbucks right now

The other 20% are coupon shopping for the cheapest flavor of the week and are not loyal.

It's a subtle difference, but a meaningful one.I've got lots of background in the industry, and completing the projects doesn't worry me - but accurately predicting ARV's and therefore expected profit concerns me quite a bit.

They come in a few different flavors.

You say she’s paying well below market so why not already have begun doing subtle increases right away?

You have refrigeration, Air Conditioning, a smart phone, the internet, Air Jordans, two computers, take vacations, go to college, 37 flavors of ice cream, have 365 channels of TV (I didn't say they were worth watching ;-) health insurance, life insurance, fire insurance, auto insurance, home owner's insurance, SDIRA, 401(k), plastic surgery, viagra, fast food and can call the shots of just about anything you want to do or be.I grew up in a 790 sq ft house with 4 brothers, a cousin & aunt and my folks. 

I had to wait 14 days for her to come back and get her stuff (which she never did) so now I'm in the process of cleaning out the house.I'm sure there are some subtle differences to the law in Texas, but the previous owner of your property is now a squatter (at least that's what the legal term in Arizona is).

Step 2 is to "pick you flavor", REI reminds me of the Baskin Robbins I went to as a kid, I would stand at the counter in paralyzed awe as my Ma would say "what do you want", "all-of-it!!!!!!"

In Sam Zell's book "Am I Being Too Subtle?"

Subtle is best.