While it might be good to focus on newer 3/2/2 homes, if you catch a deal that is 2/1 and in the city next door to your target, it is always something to consider.

Might be time to look off-market.

If you don't want to pursue a change in rents now, at a minimum it appears you can use this as a negotiation point for a lease renewal.

It's very easy to stay organized this way.

I’d love to hear any tips or strategies that have worked well for you in real estate marketing, especially with PPC campaigns.For those who’ve done this successfully, are there specific keywords, ad placements, or campaign types that you recommend?

That's the first place to start.I can tell you what to invest in and where - but you won't listen unless you really understand this business first.

RBTR is his primary strategy in DFW and can probably share a few tips/recommendations with you. 

Start by educating yourself with foundational books like The Millionaire Real Estate Investor and practicing deal analysis using tools like BiggerPockets calculators.

I use this and share with my team (i.e) drone photographers, VAs, reatlors, partners, etc.Zoho Forms, I use this to collect info from leads, buyers, etc.Zoho Desk, this is a ticketing where all inquires go to and since it integrates with Zoho Forms, it creates a ticket within Zoho Desk + New Lead within Zoho.Zoho Cliq, similar to slack, I communicate with my team with this software.

However, this has back-fired because it takes time to drive out to the home only to get a firm "NO" to your request.