At a minimum, having viable plans in place for development will make these lots more marketable and valuable to potential builders when we have conversations. 

Firstly I apologize that I do not have any market insights data specifically, but Houston has been a rough market as valuations have pulled back.

Really interested in investing in this market and would accept a relatively low return (or even a break even scenario because i believe in continued appreciation potential here). 

If so, how did you approach it initially?

The area has attracted a lot of new young professionals with their work from home marketing that gives $10,000 to qualified families to help them establish themselves in the area.

Quote from @Akintunde Aboaba: I’m looking to start investing in real estate this year and would appreciate insights from experienced investors on the best strategies in today’s market.

How much weight do you give to the cash flow benefit of cheap debt when the property is priced above market?

I’m considering countering with a price closer to the market value, but I’m curious how others approach deals like this.Looking forward to hearing your thoughts!

In general I have unfortunately never gotten much return on any social media marketing. 

This is a thoughtful and intriguing opportunity, and it’s great to see you approaching it with an ethical mindset.